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Growth guides for beauty brands

Honest, actionable writing on advertising, content, SEO and GEO. We don't sell magic formulas — we explain what works, and why it works.

Content & Creative ProductionJuly 20, 2026 · 7 min read

CapCut won't upload your font? Why converting TTF to OTF fixes it

A handwriting font from Google Fonts wouldn't upload to CapCut — until we converted it to OTF. We opened the font file itself to find out why.

Social & Performance AdvertisingJuly 19, 2026 · 7 min read

A beauty brand's starter guide to Instagram advertising

The infrastructure to set up before your first ad, a funnel structure that fits the beauty category, and the most common beginner mistakes. For anyone who wants more than the 'Boost post' button.

SEO & GEO — AI VisibilityJuly 15, 2026 · 8 min read

What is GEO? An AI-visibility guide for beauty brands

Your customer now asks 'what's the best vegan foundation' not only on Google but in ChatGPT too. GEO is the discipline of getting your brand into those answers. Here's what it is and where to start.

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