https://soleach.com/en/blog Guides on advertising, content, e-commerce, SEO and GEO for cosmetics and beauty brands. No made-up formulas — honest, testable, actionable knowledge. en Sun, 26 Jul 2026 00:00:00 GMT https://soleach.com/en/blog/same-product-five-hooks-which-one-stops-the-scroll https://soleach.com/en/blog/same-product-five-hooks-which-one-stops-the-scroll Sun, 26 Jul 2026 00:00:00 GMT Testing hooks is the right reflex; the problem is how the test gets read. Why gaining and holding attention are different jobs, how five variants inflate false positive risk, and when a winner deserves to be believed. https://soleach.com/en/blog/how-to-sell-perfume-on-a-screen-that-cannot-smell https://soleach.com/en/blog/how-to-sell-perfume-on-a-screen-that-cannot-smell Sun, 26 Jul 2026 00:00:00 GMT Perfume's advertising problem isn't the product, it's the medium: screens carry no scent. Research shows imagined scent does move product evaluations — under specific conditions. Here are those conditions, and their limits. https://soleach.com/en/blog/meta-pixel-measurement-errors-attribution https://soleach.com/en/blog/meta-pixel-measurement-errors-attribution Sat, 25 Jul 2026 00:00:00 GMT You installed the Pixel, ads are running, orders are coming in — but Meta doesn't know which sale came from it. How a misconfigured measurement setup quietly burns budget, and the five things to check in Meta's own documentation. https://soleach.com/en/blog/shopify-store-setup-for-cosmetics-brands https://soleach.com/en/blog/shopify-store-setup-for-cosmetics-brands Fri, 24 Jul 2026 00:00:00 GMT The ads work, the clicks arrive, the sales don't. More often than not the problem isn't the ad — it's where the click lands. Here are the decisions that determine sales when you build a Shopify store for a cosmetics brand. https://soleach.com/en/blog/why-ugc-outsells-studio-content https://soleach.com/en/blog/why-ugc-outsells-studio-content Thu, 23 Jul 2026 00:00:00 GMT The answer isn't production quality — it's what happens in the viewer's head when content gets recognised as advertising. What the research actually measures, and where UGC stops working. https://soleach.com/en/blog/do-you-need-a-studio-photoshoot https://soleach.com/en/blog/do-you-need-a-studio-photoshoot Wed, 22 Jul 2026 00:00:00 GMT In some places studio production isn't optional — a marketplace main image, for instance. In others it's the most expensive wrong investment you can make. Here's the line between them. https://soleach.com/en/blog/ai-generated-video-in-advertising https://soleach.com/en/blog/ai-generated-video-in-advertising Tue, 21 Jul 2026 00:00:00 GMT Generation now costs cents per second; the real invoice lands in selection, verification and legal review. A sourced look at where AI video pays off and where it manufactures risk. https://soleach.com/en/blog/capcut-font-upload-error-ttf-otf-fix https://soleach.com/en/blog/capcut-font-upload-error-ttf-otf-fix Mon, 20 Jul 2026 00:00:00 GMT A handwriting font from Google Fonts wouldn't upload to CapCut — until we converted it to OTF. We opened the font file itself to find out why. https://soleach.com/en/blog/instagram-ads-guide-for-beauty-brands https://soleach.com/en/blog/instagram-ads-guide-for-beauty-brands Sat, 25 Jul 2026 00:00:00 GMT The infrastructure to set up before your first ad, a funnel structure that fits the beauty category, and the most common beginner mistakes. For anyone who wants more than the 'Boost post' button. https://soleach.com/en/blog/what-is-geo-generative-engine-optimization-guide https://soleach.com/en/blog/what-is-geo-generative-engine-optimization-guide Fri, 24 Jul 2026 00:00:00 GMT Your customer now asks 'what's the best vegan foundation' not only on Google but in ChatGPT too. GEO is the discipline of getting your cosmetics brand into those answers — with the right information. Here's what it is and where to start.